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More Features


Manage, publish and distribute your product line content and pricing, ALL in one place.

Update once, update EVERYONE, EVERYWHERE.

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More Features


Manage, publish and distribute your product line content and pricing, ALL in one place.

Update once, update EVERYONE, EVERYWHERE.

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Product Line Content Management


Manage any and all product related content. Manage pricing, including any number of pricing levels, discounts, locations and product variations.  Release to the market and your channel partners all at once, or in flights.

Product Line Content Management


Manage any and all product related content. Manage pricing, including any number of pricing levels, discounts, locations and product variations.  Release to the market and your channel partners all at once, or in flights.

Manage your product line content all in one place

How in the world can a company market its products well when product lines change constantly and everyone's copy of the data varies.  Rarely is the information accurate and consistent from one set of users to the next.   And to make matters even more complicated, the content needs to be published and re-purposed by others from channel to channel, publishing platform to publishing platform, and user to user.  For the most part, product line content is out of date as soon as it leaves the source.  That is, unless every channel and publishing platform is leveraging the same data.    

marketRelay℠...a simple Product line content HUB in the cloud

With the marketRelay℠ platform, now you can do everything you need to do internally AND EXTERNALLY, including publish and distribute your product line content EVERYWHERE, all from the cloudSimply upload or enter your product line content into your dedicated marketRelay℠ account, update once, update EVERYONE, EVERYWHERE.  Rather than managing your product line content in outdated, siloed, disparate databases or even an ERP, now anybody and everybody that you give permission can subscribe to your master set of product line content, publish and even redistribute your product line content to others in your pipeline as well as those in the pipeline of your channel partners.  And of course you can push core content from your ERP if you would like.    


Never again will you hear the excuse that your partners missed the latest product updates or price changes. Your reps, dealers, distributors, and resellers have it all at their fingertips in real time, automatically, whenever you release an update.

PLUS, you can even push the content back into your internal systems, marketing, merchandising, and sales departments, even your ERP, essentially wherever it's needed.  The benefits are that you remove the friction, the hassle factors, and the number of people and the hours of labor.  Further, you eliminate the disparate systems and mediums for transfer, as well as the margin for error, so that you can easily market, publish, and distribute your product line content anywhere and EVERYWHERE it needs to be.  Even better, now your product line content and pricing is consistent, accurate, and up to date EVERYWHERE it appears.  

Update once, update EVERYONE, EVERYWHERE.  Everybody is on the same page, all at once...REAL TIME

 

Some of the marketRelay℠ product management features include:

  • Create as many product lines as you want, each with their own catalog tree, categories, and sub-categories.

  • Maintain, reference, and rollback to previous versions at any time.

  • Filter, view, and manage products by multiple variables such as catalog tree, status, location, pricing level, or channel partner.

  • Manage any number of product related content fields for any purpose, whether pre-defined or custom attributes.

  • Structure any number of pricing levels, for subscribers, locations, and product variations; lock and unlock price settings to enable or disable batch pricing updates

  • Set up custom pricing and rounding calculators by catalog tree and product category, by subscriber level or location, by product line, or product by product. Batch update by any set. Or simply maintain pricing through API from other systems.

  • Media library for images, videos, pdfs, or files assigned to one or many products.

  • Import and export product line content; creating repeatable workflows by import/export type or even unique to every channel partner.

  • Each product uniquely serialized at origin for multi-layered reconciliation of product changes; accept all changes or review every single product and attribute change.

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Publishing


Give your product line more exposure than ever before.

Why?  Because, now you can keep it current, REAL TIME, everywhere it appears.
 

Publishing


Give your product line more exposure than ever before.

Why?  Because, now you can keep it current, REAL TIME, everywhere it appears.
 

Publish to one, a dozen or A thousand platforms all at once

A Single "point-of-truth" for your product line Content

Where most product line content is stuck in proprietary systems, edited by many different people, distributed hundreds of different ways, and rarely if ever consistent or up to date from department to department, application to application, and publishing environment to publishing environment, marketRelay℠ is designed to enable publishing to any number of mediums or touch points, all using the same product line data. 

Whether you want to publish your product line content, catalog, or a distinct set of product information to one place, a DOZEN, a HUNDRED or a THOUSAND, to social media, to blogs, to any number of mobile or tablet apps, digital media, digital signage, widgets or business applications, your data is always the same.  With marketRelay℠, every publishing platform can use the same data or custom variations, and therefore no matter where it appears, it's always accurate and up to date.   Update once, update EVERYONE. EVERYWHERE.  


Organizations have always limited product line content publishing to the fewest possible places; it was just too difficult to keep it current and consistent. With marketRelay℠, it’s easy to keep hundreds or even thousands of touch points up to date in real time.

Accuracy and consistency is only the beginning.  When product line data is used by so many different people and published in so many different places, every application is subject to error, proofing, and process delays in maintaining the information.  With the marketRelay℠ platform, since every application utilizes the same data, it's proofed at origination, saving labor at every step, and enabling staff to focus on more important priorities, such as driving business.  

 

Some of the marketRelay℠ publishing features include

  • Publish to ecommerce sites, web widgets, mobile and tablet apps, or the marketRelay℠ API, for one location or many.

  • Maintain product mix and pricing unique to each location, or publishing platform.

  • Leverage any mix of structured or custom copy, specifications, or any other pre-defined fields or custom attributes.

  • Centrally maintain effective pricing between regular and discount pricing, enabling price changes or special offers in real time.

  • Push updates of published product line content based on committed revisions of data, and rollback to the previous version at any time.

  • Centrally manage published content presentation style, colors, and fonts; set up corporate defaults or customize at the presentation level.

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Syndication


Distribute your product line content, including managing custom product lists and complex pricing structures unique to groups or even individual customers.

Update once, update EVERYONE, EVERYWHERE.

Syndication


Distribute your product line content, including managing custom product lists and complex pricing structures unique to groups or even individual customers.

Update once, update EVERYONE, EVERYWHERE.

Real time updates and accuracy with every channel partner is now possible

Manufacturers, distributors, chains, and franchises all need to get their product line content to their customers and resellers  "downstream".  This could include company locations, franchisees, retailers, other distributors, suppliers, their sales force and independent reps.   More importantly, it needs to be accurate, current, and consistent everywhere.  

With marketRelay℠, everybody in the distribution chain can look at, use, publish, and even re-distribute, from the same set of product line data, and even custom variations, leaving little room for breakdown or error.  

Downstream users simply subscribe to receive data from an upstream account.  Upon approval, the data magically appears in their account.  Downstream users can subscribe to one upstream account, for instance with a chain or franchise. Or users, such as distributors and retailers, can subscribe to hundreds of upstream feeds, and automatically receive product line content from any number of upstream manufacturers, brands or distributors.  


Data can be managed, controlled, and published centrally, as with a chain. Or data can be distributed, and then managed, edited and published locally, as with a chain, distributor, local sales office, restaurant or retailer.

The marketRelay℠ platform gives organizations the best of both worlds, central control or distributed autonomy.  In many instances, organizations need to be able to manage and publish product line content centrally.  In other cases, organizations need to be able to let their distributors, channel partners, reps, resellers and retailers determine their own product selection, edit their content, and set their own pricing.  With marketRelay℠, users can elect to do either or both.  

 

Reconciling upstream product line and pricing updates is easy.

For distributed networks, with the marketRelay℠ data comparison and reconciliation system, downstream users can elect to reconcile updates all at once, OR, if they would like to see every field that changed and accept them one at a time, they can simply review, edit or accept every change, product by product, and even one field at a time.  Further, users can edit along the way.  

 

Some of the other marketRelay℠ syndication features include:  

  • Permission based subscription process restricts usage of data based on provided authentication details; upstream user grants access and assigns pricing level to downstream user. 
  • Any account can subscribe to as many upstream manufacturers, brands, and distributors as it needs; data merged into version updates.
  • Downstream user can accept all data from an upstream account, or review and accept data product-by-product, field-by-field, as well as edit throughout the reconciliation process.
  • Users can distribute images, videos, pdfs, any number of forms of copy, specifications, and product variations.
  • Create your own set of custom attributes, and enable downstream users to utilize yours and/or build their own custom attributes.  
  • Manage and distribute pricing for any number of buyer levels, locations, discounts, and product variations.  
  • Use custom calculators for setting pricing across all pricing attributes, and utilize any type of rounding formula desired.  
  • Make batch changes by subscriber levels, locations, by product type, and even by variations.  
  • Time pricing updates and release in any combination of user groups, or all at once; release updates by single product revision, a group of revisions, or whenever it works for your organization. 
  • Commit, publish, syndicate process enables you to roll back to the previous version, reconciliation, or import, at any time.
  • Import and export product line content for any users that do not have a marketRelay℠ account-  create custom saved export templates for repeated activities.